Preparing your next experience
José DuránTechnology · OperationsDigital TransformationPyH Chile / Project for an organisation
An approachable brand to support small businesses.
Problem → Solution → Impact
PyH Chile needed to explain a broad consulting proposition without appearing distant or complex. The challenge was to help entrepreneurs and small businesses recognise a brand that understands their reality and can guide their next business step.
I developed a people-centred visual direction and brand language: a green palette, collaborative imagery and the message “Your business, supported”. I organised services, method, team and contact to explain the proposition clearly, and developed the website and its content administrator.
A digital presence consistent with how PyH wants to relate to clients: approachability, clarity and support. The website connects brand identity, services and commercial conversations; the administrator brings content and enquiries into one tool.